- Existing Business
Ballarat is a regional retail hub, with a catchment of close to 300,000 people and a trading area which includes neighbouring municipalities and extends into Western Victoria. There is a considerable variety of retailers in the city, ranging from boutique independent shops to national chains, and commercial and light industrial retailers.
The total value of Ballarat’s retail spend is approximately $668m per year, an increase of 15 per cent from 2016 (Source: Remplan 2018 Release 1). It is estimated that Ballarat residents account for 70 per cent of the total retail spend with the wider Ballarat trading area making up 15 per cent and visitors accounting for the remaining 15 per cent.
The retail sector in Ballarat is changing. The Ballarat Central Business District (CBD) encompasses Sturt Street, Bridge Mall and Central Square and continues to be the highest concentration of retail outlets in the city, accounting for 51 per cent of total retail spend.
In addition to the CBD, a number of activity centres have been constructed or redeveloped to meet Ballarat’s growing population. Stockland Wendouree to the north of the CBD underwent an expansion in 2018, with new shops and restaurants being added. In 2017 Delacombe Town Centre was completed, servicing the new housing growth in Ballarat West.
A number of national clothing and retail brands have recently arrived in Ballarat, recognising the changing demographic and growing population.
As Ballarat’s population continues to grow, additional and innovative retail opportunities will become available.