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The Ballarat region is one of Australia’s premier tourism destinations.
Ballarat has long been defined as the city at the heart of Australia’s goldfields. And while history and heritage remain among the strongest drawcards, the city is continually showcasing products and experiences with an array of contemporary and diverse offerings.
Ballarat’s packed annual calendar includes music festivals, sporting competitions, food and wine events, and cultural experiences. Whether it’s the Ballarat Begonia Festival, Ballarat Heritage Weekend, the Cycling Australia Road Nationals Cycling Championships or White Night Ballarat, there is an event suited to everyone of any age.
In Ballarat, history comes to life. It is the home of Australia’s most famous insurrection, the 1854 Eureka Rebellion, which heralded the birth of democracy in Australia. Visitors can view the original Eureka Flag at the Eureka Centre, walk through history following the Eureka Trail and explore the world famous Sovereign Hill - an open air museum recreating the Ballarat goldfields of the 1850s.
Arts and culture have a vibrant and exciting home and future in Ballarat. The Ballarat Art Gallery, built in 1884, was Australia’s first regional gallery and today houses the largest and most impressive collection of Australian art in the country. Her Majesty’s Theatre Ballarat is Australia’s oldest continually operating purpose-built theatre.
The Lake Wendouree precinct caters for all ages and interest. Visitors can enjoy a picnic by the beautiful waters of Lake Wendouree, admire the stunning floral displays in the Ballarat Botanical Gardens, or visit the Australian ex-Prisoners of War Memorial and Prime Minister’s Avenue. There are also a number of playgrounds, cafes and restaurants located throughout this precinct.
For more information about Ballarat’s tourist attractions, visit