- Existing Business
Ballarat is the largest centre in Western Victoria and the fastest growing inland city in Victoria.
Ballarat has a thriving local economy. In 2019, the size of the economy was valued at $14.937 billion, representing growth of over 44 per cent in the ten years from 2010 (Source: REMPLAN Economy 2020).
In 2019, there were 8,857 registered businesses in the Ballarat region (Source: ABS, Cat. 8165.0 Feb 2020), including major international companies such as IBM Global Services, McCain Foods, Mars Wrigley Confectionery, Alstom and MaxiTrans - all of which reflect Ballarat’s dynamic economic base.
Nationally recognised brands were born in Ballarat, including the hugely successful Petstock and R&J Batteries, both with over 100 stores across Australia and New Zealand.
Supporting the thriving economy is a strong community foundation with a proud history.
Long before Europeans arrived, the Ballarat district was home to more than 25 aboriginal tribes known as the Wadawurrung people and the city is home to several significant known sites of Aboriginal cultural heritage.
By the mid-1830's, pastoralists had moved into the area and gold was discovered at Poverty Point in 1851, at which point Ballarat grew as miners flocked from around the globe to the world's richest alluvial goldfield.
In the 21st century Ballarat continues to attract people to the city and in 2019 almost 110,000 people were calling Ballarat home, a 2.03% increase on the previous year (Source: ProfileID April 2020).
The Ballarat community is proud, connected and innovative, and draws people and businesses from across Australia and from around the world.