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Why Ballarat?

Ballarat is the largest city in Western Victoria and the third largest city in Victoria. As the major commercial centre in Western Victoria, and a stone's throw from metropolitan Melbourne, Ballarat is ideally positioned to support business and industry growth.

Ballarat offers everything that metropolitan areas can offer business, and more. Greenfield development opportunities, established commercial and industrial facilities, excellent transport connectivity, loyal and highly-skilled workforce, secure utilities including high speed NBN, and strategic planning to support future growth.

The City of Ballarat is continuing to invest in the future of our great city. As a result of increased population growth, several master and precinct planning projects are underway to ensure the city continues to provide the lifestyle and economy that attracts residents, businesses and industry.

Ballarat is also experiencing record state and federal government infrastructure investment, demonstrating confidence in the future of the city as the Capital of Western Victoria. 

Ballarat is already home to internationally recognised organisations, including Mars Wrigley Confectionery, McCain Foods, IBM, and MAXITrans.

Ballarat is also attracting new businesses to the city, including recent announcements by Serco, Luv-a-Duck and CT4.


Talk to us about your business requirements and how Ballarat can support your business into the future. Contact our Economic Development team for a confidential discussion.

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