AFL Ballarat


$14.26 million redevelopment of Eureka Stadium underway, with AFL games to commence in August


City of Ballarat

Victorian Government

Western Bulldogs



C.E. Brown Reserve Clubrooms Project Completed

The new C.E. Brown Reserve Clubrooms were officially opened by the Minister for Regional Development Jaala Pulford and Mayor of Ballarat Cr Samantha McIntosh on 29 April 2017.

The new clubrooms feature upgrades to football and umpire facilities, refitting of existing kitchen and bar areas, and construction of netball change rooms, accessible toilets and storage for maintenance equipment.  External works to improve spectator facilities, access around the building, and refurbishment of the existing pavement and car parking were also completed.

The new clubrooms will increase community participation in sport at C.E. Brown Reserve and provide social facilities for a broad range of user groups.  The project was fully funded by $2.5 million from the Victorian Government, as part of the Ballarat Major Events Precinct.


A multi-purpose stadium and premier events centre providing capacity to stage world-class sporting and cultural events including AFL games will ensure Ballarat maintains its already strong position as a major tourism destination in the region.

The Major Events Precinct enhances the capital-city style culture and experience that local residents and visitors expect from a regional city like Ballarat.

This Precinct strengthens Ballarat’s ties with AFL and the Western Bulldogs and raises the city’s profile to AFL’s strong supporter base.

Vibrant cultural, entertainment, recreation and sporting events provide a recurrent level of activity that stimulates the tourism, retail, hospitality and events sectors, driving employment and economic sustainability.  

The Precinct includes a redevelopment of Eureka Stadium, C.E. Brown Reserve and the establishment of the Ballarat Sports and Events Centre.

In June 2015, the Victorian Government committed $31.5 million to the Ballarat Major Events Precinct.

The $31.5 million includes:

  • $15 million for Eureka Stadium
  • $9 million for Ballarat Sports and Events Centre
  • $5 million for the Ballarat Showgrounds
  • $2.5 million towards C.E. Brown Reserve

The City of Ballarat has committed $5 million towards the Ballarat Sports and Events Centre.


Key features

  • State of the art, multi-purpose stadium accommodating 6,000 spectators
  • Home of world-class sporting, cultural, entertainment and recreation events
  • Upgraded ovals with AFL-grade playing surfaces
  • Junior and senior AFL standard change rooms with supporting amenities





Jun 2015  Ballarat Major Events Precinct Master Plan 
Aug 2015  Design of C.E. Brown Reserve - Clubrooms completed
Sep 2015 Construction of Ballarat's Eureka Stadium oval playing surface
Nov 2015 Design concept for stadium's redevelopment is unveiled
Dec 2015

Upgrade of of North Ballarat #2 Oval completed

July 2016 Tender for construction of grandstand and spectator facilities awarded
2017 C.E. Brown Reserve Clubrooms upgrade completed
2017 AFL games to be staged from August (Round 22)